Dongfeng Peugeot Citroen Automobile (DPCA) has laid the cornerstone for its fourth plant in Chengdu, China to support its sales growth in the country.
With total capacity of 360,000 vehicles a year at full production, DPCA’s fourth plant will build Dongfeng Citroën, Dongfeng Peugeot and Dongfeng Fengshen-badged vehicles, primarily for the SUV and MPV segments. The first car is scheduled to roll off the line in late 2016.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
DPCA’s current production footprint comprises three plants in Wuhan which are running on two shifts for total potential capacity of 750,000 units a year. With the fourth plant, production capacity will be lifted to over 1m units a year in 2016. This is a major step towards meeting the ‘Back in the Race’ plan’s objective of selling 1m Peugeot and Citroën vehicles in China in 2017.
On 28 March, Dongfeng and PSA Peugeot Citroën signed a global strategic partnership with the objective of selling 1.5m vehicles by 2020.
In the first nine months of 2014, DPCA sold 518,000 vehicles in China, an increase of 30% in a market up 11%. Its full-year target is over 700,000.
