Mitsubishi Motors has doubled production capacity for the Outlander PHEV at its Okazaki plant near Nagoya to 4,000 units/month (or nearly 50,000 units/year).
First retailed in Japan on 24 January, the model has accumulated about 8,000 orders to date in the domestic market versus an original target of 4,000 units for the same period.
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MMC will also begin a programme to increase manufacturing efficiency to decrease overall production cost and create more flexibility to meet changes in volume and models.
In turn, this will create room to increase Outlander PHEV volume further, amongst other cars also built at the Okazaki plant
In Europe – forecasted to be the PHEV’s largest market – the car has already racked up over 10,000 orders since December 2012.
MMC will launch the PHEV sequentially in Europe, starting with the Netherlands and Nordic countries from October.
Other European markets will gradually follow from November 2013 to Q1 2014.
