A year after the creation of Dongfeng Renault Automotive Company (DRAC), Renault’s joint venture with Dongfeng, the group said it was on target to launch its first locally manufactured vehicle in China in 2016.
Work on the plant in Wuhan, capital of Hubei province, is moving forward according to schedule. Construction of the facility has been completed, and the assembly lines are currently being installed.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Several important milestones were achieved on the C segment crossover which will be the first vehicle to be manufactured at the plant. Renault engineering signed off responsibility to DRAC in April and the first prototypes were manufactured and homologated this autumn.
“I would like to stress the commitment of our teams, both diverse and multicultural, over the course of this year. We made progress on all fronts involving production and sales, in terms of developing the range as well as our joint venture,” said DRAC CEO Jacques Daniel.
High local content
The synergies offered by Dongfeng and Nissan, now present in China for 10 years, have buoyed the project in terms of both the building of the plant and manufacturing, promising increased speed and lower costs. The Wuhan region boasts a particularly dense network of suppliers, resulting in a high local content rate from the outset.
DRAC now oversees Renault China network teams
On 1 July, DRAC took over management of the Renault Beijing Automotive (RBAC) teams in charge of selling and marketing imported Renault vehicles in China. This change has stimulated the coordination of the country’s 100 dealerships as they prepare for future launches. The Captur, which was presented at the Beijing show last April, will be sold in 2015.
