Jaguar Land Rover achieved a strong global sales performance for 2010 with retail sales up 19% collectively thanks to strong performances in the UK, United States and China. Sales were up for every quarter versus 2009 thanks to new model introductions and updates.

Land Rover delivered a very strong performance in the majority of its 102 markets with retail sales up 25% globally. The brand’s top five markets were the UK, United States, China, Italy and Russia which accounted for 66% of sales alone..

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Jaguar’s sales for the year were only equal to that of 2009 with the launch of the XJ sedan and the cessation of the X-type taking the brand’s sales mix more upmarket. The top five markets were the UK, United States, Germany, China and Italy which combined equated to 74% of sales for the year. The XF continued to do well with sales globally up 8% and the new XJ has been well received internationally, particularly in the US which accounts for almost 40% of sales.

Global brand director Adrian Hallmark said: “The environment remains tough but I am cautiously optimistic for the coming year.”

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