Worldwide cumulative sales of Toyota’s innovative International Multipurpose Vehicle (IMV) platform of vehicles reached 5m units at the end of last month.
In 2004, the IMV project was tasked with creating a global platform to form the basis of a variety of vehicle models. The original IMV line-up comprised the Toyota Hilux/Vigo pick-up, Innova minivan and Fortuner sports utility vehicle.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Based on the concept of producing vehicles where they are sold, TMC established a worldwide production and supply system to quickly offer vehicles at affordable prices to consumers around the world combined with high levels of quality, durability, reliability and comfort. The vision for the IMV platform was also to produce vehicles with outstanding performance, both on and off road.
Currently, the IMV series is manufactured in 11 locations, including four countries designated as global IMV supply bases: Thailand, Indonesia, Argentina and South Africa. Additionally, major components such as diesel engines produced in Thailand, gasoline engines produced in Indonesia and transmissions produced in the Philippines and India are distributed to IMV producing countries.
The Toyota Hilux sold in Europe is supplied both from South Africa and Thailand. European sales of the Hilux reached 28,888 units in 2011, a 21% increase over the previous year making it the best selling pick-up in Europe for the third consecutive year.
IMV-based models reached 1m vehicles in 2006, 2mn in 2008, 3m in 2009 and 4m in 2010. A large percentage of the total sales are made of the pick-up derivative, named Hilux or Vigo depending on the region where it is sold.
