Peugeot UK has announced “significant reductions” in recommended list
prices together with enhanced specifications on the majority of its new model
line up.

The company claims that, effective from December 1st, the value of the price
reductions and specification enhancements is an average of £650 on a small
206 hatchback and up to £1525 on a family-size 406 saloon or estate. The
newly introduced 607 luxury executive saloon has been cut from £22995
to £21195 in base 2.2S form.

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Peugeot has been promoting savings against list price on certain models since
early summer which, according to managing director Tod Evans, “is providing
us with unprecedented sales success with over 9% of the UK market during this
period. Our latest move to provide price reductions across our new car range
adds clarity to the offer for our customers.”

Peugeot will continue to promote consumer offers like 1 year’s free insurance
and finance deals including 0% interest.

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