Toyota Motor Sales USA has confirmed the upcoming all-electric RAV4 EV will be on general sale in 2012.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“Recent reports have incorrectly stated that the 2012 RAV4 EV will only be marketed to fleet and car sharing programmes. We’d like to set the record straight,” the automaker said in a statement.

The RAV4 EV will definitely be sold to the general public. We anticipate robust public interest.”

Toyota claims to be the only manufacturer bringing two battery electric vehicles to the market in 2012 – it is also launching the Scion iQ EV but that will be marketed to fleet and car sharing programmes only.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact