The Toyota Prius hybrid was the best selling car in Japan for the 14th straight month with 33,398 units leaving the showrooms.

The Aqua [Prius c] hybrid in second place made it a hybrid double for Toyota with 26,274 sales, followed by the Honda Fit [Jazz] in third place with 24,153 units.

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Fourth to eighth places were taken by minivehicles as consumers continued to favour low priced vehicles with high fuel economy.

The rankings are based on data from the Japan Automobile Dealers Association and the Japan Mini Vehicles Association.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

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