Toyota Motor (TMC) said Toyota do Brasil (TDB), its Brazilian sales and manufacturing subsidiary, will begin sales of the Etios, already on sale in India and now also a strategic vehicle for Brazil, on 28 September. The Etios will be available in both sedan and hatchback versions – the Indian launch was staggered.
The starting price of the Etios has been set at BRL29,990 (US$14,834), with an initial annual sales target of 70,000 units. The company aims to double total sales to 200,000 units in 2013 from an estimated 100,000 this year.
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Production of the vehicle, to run on a mix of petrol and ethanol, commenced in mid-September at TDB’s Sorocaba Plant in São Paolo, which was officially opened on 9 August.
The Etios is the first Toyota vehicle to be launched in the Brazilian compact car market which accounts for over 60% of sales.
Toyota plans to begin building engines at another new factory in Brazil in the second half of 2015.
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