Continental and high performance car manufacturer Brabus are entering into a technology partnership.

The deal was inked by Nikolai Setzer, head of Continental’s Tires division and member of the Continental executive board, as well as Bodo Buschmann, CEO of Brabus.

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“Where the power of the vehicle is transmitted, that is where we can leverage synergies with regards to sporty driving and safety by pooling our experience,” Setzer said.

“With our high performance cars and tuning components, we are banking together on the expertise of our developers to bring sportiness and safety to a new level in vehicle tuning,” noted Buschmann.

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