Mazda is ready to share its ‘Skyactiv’ fuel efficiency technology with other car makers, company president Takashi Yamanouchi said at the Los Angeles motor show.

The company claims that Skyactiv gives petrol engines the same fuel efficiency as petrol hybrids but without the cost and complications. It already has the 2 small car on sale in Japan – where it is known as the Demio – with a new 1.3-litre Skyactiv petrol engine promising fuel consumption equivalent to 85mpg.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Next year, the compact crossover CX-5 is launched with a full array of Skyactiv technologies including two-litre petrol and 2.2-litre diesel engines, new transmissions and lightweight body construction. 

Yamanouchi said Mazda is willing to offer the new technology as it has previously engaged in mutual exchange of vehicles and technologies with other car makers [eg vehicles made on an OEM basis by Suzuki and Nissan; hybrid technology sharing with Toyota – ed].

He also said that domestic output would be maintained despite the tough exporting conditions caused by a strong yen, but he wanted to expand overseas production to meet growing demand abroad.

Boosting production at its Mexico plant, which it plans to start operation in fiscal 2013 to meet growing demand in North America, is one option under consideration. Annual output is planned at 140,000 units; this could be increased to 210,000 units but local content would have to be increased to export cars from there to the US.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact