The good old British Mini is still hitting the high spots in Japan as the country’s love affair with the model, which goes back to the original – first built more than 50 years ago – continues.
Ian Robertson, BMW Group’s sales and marketing supremo, said: “The Mini really is enjoying great success in Japan and while some of that is down to its heritage, I think we have proved that it is more than just a cute British car. It’s a global brand that pretty well invented the small premium segment.”
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Robertson was in Tokyo for the Japanese unveiling of the new coupé variant and was confident customers would love the latest member of the family just as much.
He added: “This year to the end of October we have sold 230,000 Minis worldwide, up 23%, and, over the same period, we have sold 12,000 in Japan.”
