Toyota Motor plans to cut parent-only global automobile production by 20% in 2009 to 6.5m units as demand plunges, the Nikkei business daily said on Monday.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Japanese automaker, which has been hit by double-digit declines in vehicle sales in its main markets of North America, Japan and Europe, will set its parent-only global sales target at 7m units, down 10% year on year, the Nikkei said in an unsourced report, according to Reuters.


Toyota said last week it would raise output slightly in May as it makes progress on cutting inventory levels.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact