New vehicle registrations in Taiwan rose by 162.8% year-on-year in December to 44,977 units, according to data released by the Ministry of Transport, as buyers rushed into the market in anticipation of the year-end withdrawal of government subsidies.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Market leader Hotai Motor, Toyota’s sole distributor, sold 18,265 vehicles in December – for a market share of over 40% – way ahead of its nearest rivals Yulon Nissan, China Motor (Mitsubishi), Taiwan Honda and Ford Lio Ho.


The government incentives were introduced at the beginning of 2009 and were worth TWD 30,000 (USD 944) on purchases of new cars under 2000cc. This helped the market bounce back from a multi-decade low in 2008. Total vehicle sales, including commercial vehicles, rose by 28.3% to 294,423 in 2009, compared with just over 230,000 units in 2008. The industry is optimistic that the positive momentum can be maintained, with consumer confidence continuing to improve.


Tony Pugliese

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact