The head of Toyota’s US sales arm has warned the Obama administration’s auto industry task force that the company is ‘seriously concerned’ about the financial health of a substantial number of its parts suppliers.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Jim Lentz, president of Toyota Motor Sales USA, met with members of the administration’s task force for about 30 minutes, saying that as many as 100 companies that provide auto parts to Toyota are entering a crucial period that could determine whether some survive, Dow Jones reported. He said he was particularly worried about 20 to 30 within that group, but he did not identify them.


“The biggest challenge we face is really on the supplier side,” Lentz said after the task force meeting, Dow Jones reported.


Magna CEO Don Walker recently said that 25-30% of suppliers could go under in the current downturn, but that he expects ‘orderly restructuring’.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact