Edmunds.com, the web’s leading consumer resource for unbiased automotive information, and Phone.com, Inc. (Nasdaq: PHCM – news) today announced that Edmunds.com has joined the Phone.com(TM) Alliance Program as a content provider. Mobile phone subscribers are now able to access new and used car pricing by entering mobile.edmunds.com on their Internet-enabled wireless phones. This exciting service is part of Edmunds.com’s suite of mobile offerings known as Edmunds2Go. Safety, warranty and specification information are also available, in addition to a loan calculator and links to Finance and Insurance partners.
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This alliance, representing the integration of Internet and wireless technology,
will help car shoppers make purchase decisions by determining what they should
actually pay for a new vehicle and research other changing data using their
mobile phone’s built-in UP.Browser(TM) microbrowser from Phone.com. Edmunds.com
continually updates its pricing information, and through the use of the Phone.com
microbrowser interface, mobile phone users are able to access the most timely
and accurate automotive information from virtually anywhere.
"Mobile Internet access is a remarkably useful tool for car shoppers,”
said Jeremy Anwyl, chief operating officer of Edmunds.com. "With Edmunds2Go,
anyone using a mobile handset with a Phone.com microbrowser can arm themselves
with the power of Edmunds.com True Market Value(SM) pricing and other research
applications at the time of purchase, when they need it most.”
"Edmunds.com is a great example of the power and value the mobile Internet
brings to consumers,” said Ben Linder, vice president of marketing for Phone.com.
"We selected Edmunds.com as a ‘cool site’ on www.phone.com,
which is reachable from any browser-enabled phone.”
The Phone.com Alliance Program has two aims: to promote the concept of wireless
information access, and to coordinate the exchange of ideas and information
among Alliance Program members, other companies developing wireless Internet
products and services, and Phone.com’s network operators. Edmunds.com joins
a growing list of alliance members that includes content providers, application
developers, tools providers and systems integrators using the Phone.com Product
Family. For more information about Phone.com, please visit their Web site at
http://www.phone.com.
