Škoda is launching its locally-produced Superb Hao Rui at the Shanghai motor show this week.
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The VW unit’s recently redesigned flagship will become the third model to be produced by the Shanghai Volkswagen plant after the Octavia Ming Rui and the Fabia Jing Rui.
Škodas is launching one new model in China every year. With Twindoor boot system (conventional trunk lid or full hatcback opening options), the Superb Hao Rui will be sold in China with 1.8 and two-litre petrol engines with six-speed manual and automatic transmissions.
Skoda is also launching a new more environmentally friendly Octavia Ming Rui GreenLine model with the VW Group’s 1.4-litre TSI petrol engine and twin-clutch ‘DSG’ automatic transmission. Since launch in China in June 2007, around 60,000 Octavias have been sold.
The Fabia Jing Rui was launched late last year and about 2,500 were sold in the first quarter of 2009.
Škoda China delivered 59,284 vehicles through 200 dealers and service outlets last year.
Škoda Auto chairman, Reinhard Jung said: “Last year was another record-breaking year for us; we delivered almost 675,000 vehicles to our customers which is 7% more than 2007. We also continued developing the brand to become a strong international player; Škoda is now in over 100 markets worldwide. The Chinese market keeps growing in importance for us because, despite the current global economic crisis, it has great potential for growth.”
