GM is reportedly planning to introduce its Chevrolet brand into South Korea next year in an effort to boost sales.
Local media has speculated on the move in the light of recent management changes at the GM subsidiary.
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GM Daewoo CEO Mike Arcamone said the Chevrolet brand would provide “a significant momentum” to increase the local unit’s sales and domestic market share, Yonhap news agency reported.
“According to our survey, half of the [Korean] public is familiar with the brand,” he was quoted as telling reporters at a motor show in the southern port of Busan.
The Daewoo brand name has been retained for GM Daewoo cars sold in Korea, but the Chevrolet name is used in all other markets.
Yonhap quoted Arcamone as saying GM Daewoo would not eliminate the Daewoo brand from the local market, allowing it instead to co-exist with Chevrolet.
