Daimler chief executive Dieter Zetsche has told German newspaper Bild that he expected the company to perform better next year and would achieve significantly more than EUR4bn (US$5.71bn) in savings this year, adding that there were no current plans for forced layoffs.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Daimler has adapted to the global slump in demand by announcing a raft of savings measures including cutting working hours. Global car sales at Mercedes-Benz fell 17.5% in the first seven months of this year, while sales at its market-leading trucks business plunged 48% in the first half.


Around 25% of Daimler’s 160,000 staff in German car, truck and parts plants are already on short hours, a scheme in which the government helps by subsidising pay for affected workers as a way to avoid layoffs.


Daimler also has a joint purchasing programme with rival BMW but Zetsche discounted the possibility of joint ventures with other German carmakers for the time being, although he said such options had been considered.


He added: “We are speaking to volume auto makers. But Opel doesn’t offer advantages. We have also talked to Porsche from time to time, but there wasn’t more than that.”


Zetsche said Daimler was keen to continue in Formula One racing, adding that he saw possibilities for remaining in the sport in a more cost efficient manner.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact