Mazda unveiled the new locally-made Mazda 2 sub-compact in Thailand on Monday, produced at the AutoAlliance (Thailand) plant in Rayong. The model is fitted with a 1.5 litre petrol engine and is compatible with the E20 petrol-ethanol fuel blend.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Prices range between THB 535,000-690,000 and the company was anticipating over 1,000 domestic orders for the model by launch day.


Ford is expected to launch its version of the car, the Fiesta, in early 2010. AutoAlliance will begin exporting the Mazda 2 to other ASEAN countries, including Indonesia, Malaysia Philippines, and to Australia in December.


The model is expected to bring a welcome lift to Mazda’s sagging sales across the region and has been given priority over Ford in terms of launch timing.


Tony Pugliese

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now