The average cost of a car sold in the US could rise by more than 20% if regulators institute the Obama administration’s aggressive targets for increasing fuel economy, according to a Centre for Automotive Research study.

The Michigan-based centre said the targets would add US$6,400 to the cost of new vehicles if the government sets a mandate for an average fuel economy of about 60 miles per gallon by 2025.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

This would prompt consumers to hold on to their cars for far longer, costing more than 220,000 auto manufacturing jobs as new vehicle sales fall, the study added.

The new steps being considered follow those adopted in April this year that target an increase in the average fuel economy of cars to 34 mpg by 2016.

The centre based its study on estimates for the cost to automakers to roll out technologies to improve fuel economy ranging from improvements to petrol engines, hybrids and pure electric cars.

It assumed that Americans would continue to buy trucks and SUVs in the same proportion, at roughly half of the market.

It said US auto sales would be held at 13.4m vehicles in 2025, about a quarter less than they would be otherwise if the fuel economy proposals are implemented. That would cost the auto industry US$62bn in lost annual revenue, according to the projection.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact