Saab Automobile has signed a Memorandum of Understanding with China Automobile Trading Co (CATC) regarding the import of vehicles and spare parts for the Chinese market.
In the MOU, CATC will assume responsibility for the import of Saab cars and parts to China. A contract is expected to be signed in the first quarter of 2011, with official sales starting in July 2011.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
CATC will serve as an official service provider to Saab China, a sales company that will be established in the coming period. Saab China will eventually take over all distribution and after sales responsibilities in China from Shanghai GM, thus far responsible for Saab sales in China.
Saab China will maintain a dealer network that will initially feature around 10 outlets.
“This agreement is vital, as it will be the foundation to develop a stronger presence in what is now the largest car market in the world,” said Saab CEO Jan Ake Jonsson.
“Saab sees strong sales potential in China and we are confident our product offering will be attractive to both existing and new customers in the market. We look forward to re-establishing the brand in China next year with new products like the new 9-5 sedan and the 9-4X crossover vehicle.”
