Jaguar has ranked top of the latest JD Power sales satisfaction index survey among luxury brands while Land Rover scored fifth.
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US import unit Jaguar Land Rover North America (JLRNA) said Jaguar was the highest scoring brand in the study for the second consecutive year, and the recipient of the inaugural luxury brand award.
The study surveyed 48,000 owners and lessees of new vehicles registered in May and June this year. Overall customer satisfaction was measured on five factors: dealership facility; salesperson; paperwork/finance process; delivery process and vehicle price.
“Jaguar and Land Rover dealers deserve individual and collective praise for delivering such a superb shopping and buying process for our customers,” said JLRNA president Gary Temple. “These high rankings out of 37 brands in the industry coupled with recent dependability and customer service accolades show all of our efforts towards these goals are paying off.”
