Daimler is predicting that its car, van and truck sales in China, Hong Kong, Taiwan and South Korea will grow by more than the predicted industry average of 15% in 2010.
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This year the company expects sales in the region will be about 95,000 units, of which 65,000 will be sold in China.
The sales will be boosted by the launch of the new Mercedes-Benz E-class in China in the middle of 2010 with loans offered by its own finance arm which is expected to help sales in smaller cities.
Ulrich Walker, chairman and CEO of Daimler Northeast Asia, told reporters that he expects his firm’s sales growth in China, now the biggest auto market in the world, to outperform the projected industry average of 15%.
Even at that level, the sales projection would represent a sharp drop from the company’s 2009 passenger vehicle sales growth target in China, which is likely to be between 64-68%.
Mercedes’ sales were up 224% in China in November at 8,500 units.
