The head of Japan’s automakers’ lobby has said he feared the US market would remain weak and would not reach total sales of 11m vehicles next year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“I expect the U.S. market would be slightly better than this year, but there are fears that it won’t reach 11m,” Satoshi Aoki, chairman of the Japan Automobile Manufacturers Association (JAMA), as well as Honda Motor, told a news conference.


US auto sales are expected to end with an annual sales rate of about 10.5m units, the lowest level since the early 1980s, Reuters noted. Many analysts and industry executives have forecast a modest rebound next year into the 11m to 12m unit range.


At his final news conference for this year, Aoki said the industry lobby would announce its outlook for domestic vehicle sales for 2010 once the government had made a decision on whether to maintain or do away with an extra tax levied on car purchases.


The government is aiming to compile its budget for the fiscal year starting in April by the end of this month before submitting if for approval by parliament, which will convene in January.


Aoki said, however, that he expects the six-month extension of incentives to replace old cars with new ones to help support Japan’s dwindling vehicle demand.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact