Volvo Car UK’s order book is the strongest for four years and it expects to sell more than 36,000 cars this year, reversing two years of decline.
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Sales for the last two years have hovered around 30,000 but the company said it’s on the way back thanks largely to the popularity of the C30 and V50.
The V50 was the best seller in 2007 at 5,576 units and in the first seven months of this year, sales had already approached that figure.
C30 sales were up 22% on 2007 levels at 2,472 to the end of July and V70 volume was up 40% at 2,979, the company said.
Overall sales were up 20% year-on-year and Volvo’s market share rose from 1.25% to 1.5%.
One of the major successes has been the R-Design package – launched last year and available on models from the C30 to the XC90 – with the UK taking 80% of production.
The C30 is also helping to attract younger buyers to the brand, the company said.
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