General Motors today (19 August) launched an ’employee discount for everyone’ incentive programme in the US.
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The programme, officially billed as the ‘GM 100th Anniversary Sales Event’, offers discounts on most 2008 model year (MY) Chevrolet, Pontiac, Buick, GMC, Saturn, Cadillac, Saab and Hummer models from 20 August until 2 September.
“The event features employee pricing on nearly all 2008MY vehicles, and select 2009MY vehicles in stock,” GM’s announcement said. “This programme is designed to celebrate the company’s 100th anniversary by providing employee pricing to the public for a very limited time.”
US buyers can get ’employee pricing’ at participating dealers on virtually all remaining 2008MY GM vehicles in stock.
Eligible 2009MY vehicles are the Chevrolet Cobalt and HHR, Pontiac Vibe and G5 and Cadillac CTS.
Special window stickers on discounted vehicles will show the price buyers will pay, accounting for the employee (GMS) price and all applicable incentives and rebate offers.
GM has, however, excluded some 2008MY medium-duty trucks and most 2009MY vehicles.
