Under pressure Jaguar Land Rover (JLR) is hoping to increase sales in its parent’s (Tata) home market, India.
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The Birmingham Post reported that Tata Motors managing director Ravi Kant wants the marques to stave off the credit crisis and carve a niche in the potentially huge and lucrative Indian market.
Land Rover, which has been hit by big UK sales falls over the autumn, is making valuable inroads into export markets in Russia and China, and India is being lined up as another key target area.
Kant told the newspaper: “Our sales and marketing department has helped facilitate a visit by the senior people from Jaguar and Land Rover. They have come, they have seen and they are putting some plans into action. In the current situation, I would prompt them to be in India sooner than later. Of course, they wouldn’t do a half-baked thing.”
JLR is seeing sales declines this year in its traditional markets such as the US and Western Europe, although Jaguar is receiving some benefit from the recent launch of the XF.
Tata is also hoping to expand Land Rover sales to military markets around the world.
