Ford Motor Company is considering a global review of its agency networks, according to the UK-based Campaign publication (20/10/00).
According to the article, three WPP-owned worldwide agencies are under scrutiny – Oglivy & Mather, Young & Rubicam and J. Walter Thompson.
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The US auto-giant is reported to be overhauling its system of maintaining regionally-based agencies in favour of globally aligned agencies by brand.
Oglivy & Mather alongside Young & Rubicom deal with Ford’s main brand work in Europe, while JWT handles Ford’s account in the US. JWT is also responsible for Ford’s luxury brands – including Jaguar – outside the US, while O&M handles it within the US.
Responsibility for dealer advertising is with O&M within Europe while JWT is responsible in the US, says the report, with Mindshare being Ford’s European media agency, while a JWT subsidiary – Ford Motor Media – handles US media.
