Great Wall is planning to expand its export business in emerging markets and is now looking to Bulgaria.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Although it has abandoned efforts to build a manufacturing plant in Russia, an assembly operation in Bulgaria is being planned according to the Bulgarian government.
A report in the South China Morning Post said Great Wall plans to invest in a car plant at Lovech, about 170 kilometres northeast of Sofia.
The news followed a meeting between Great Wall executives and Prime Minister Sergei Stanishev.
