With its first SUV still not yet on sale – the C-Crosser arrives in UK showrooms in mid-July – you might expect Citroen to be sitting back and relaxing.
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But not a bit of it. The French firm already believes it’s got a hit on its hands, as the 200+ British dealers have snapped up the entire 2007 UK stock while executives reckon there’s more to come from the joint venture with Mitsubishi that’s led to the C-Crosser.
Xavier Duchemin, MD of Citroen UK, said: “We are quite open to doing another SUV in the future. We will see what the reaction and feedback is on the C-Crosser first – it’s obviously too early do draw conclusions now – and see which direction the SUV market is going.”
He confirmed the two companies, plus Peugeot which is also launch its 4007 version, are already discussing future co-operation.
Duchemin said any new production vehicle would utilise Mitsubishi’s 4WD expertise and be another SUV-like model, rather than an entirely different class of car.
He hinted that a ‘lifestyle pick-up’ could be a possibility – Mitsubishi builds a stylish L200 light truck line in Thailand for global markets apart from America and the various dressed-up models sold here in the UK are very popular.
“Any future car could be something smaller or larger than the C-Crosser. We will be watching the market and if we see there’s capacity, and if we have a success with this car – and we strongly believe we will – we will go one step further with our joint venture with Mitsubishi.”
