Product placements are rare in animated films because of long lead times. Product and marketing strategies can often change by the time the film comes out.
In the film, a character called the Man in the Yellow Hat drives a Volkswagen Touareg based on a Touareg concept vehicle.
Volkswagen is not promoting the film but might be a marketing partner for the DVD release, Reuters added.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.
