Honda Cars India (HCIL) has named its forthcoming electric sports utility vehicle (SUV) the “Honda Alpha”, marking the manufacturer’s first electric SUV produced in India.
The vehicle is scheduled to make its global debut on 2 December 2026, with the Indian domestic market designated as the initial territory to launch the model.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The vehicle was earlier displayed as a concept prototype at the Japan Mobility Show 2025.
According to the company, the name is taken from the opening letter of the Greek alphabet.
The announcement represents the first appearance of Honda’s updated global “H mark” emblem across official communications from HCIL.
The Honda Alpha will be the inaugural vehicle sold in India featuring the altered emblem.
First deployed in 1963 to represent the company’s car division, the insignia has been redesigned internationally as part of Honda’s corporate transition.
The rollout forms part of HCIL’s planned shift towards electric mobility in India, establishing the country as both the manufacturing location and launch destination for the electric SUV.
HCIL runs an assembly site in Tapukara, Rajasthan.
The company’s Indian-built range currently comprises the Honda Amaze, Honda City, and Honda Elevate, alongside the recently introduced global Honda ZR-V SUV, which is retailed as an imported completely built-up unit from Japan.
HCIL president and CEO Toshiyuki Yanagisawa said: “Honda Alpha represents our ambition to bring advanced electric mobility to our customers in India while delivering the quality, reliability and joy of driving that Honda is known for.
“With India serving as the global production base for this model in future, it is an important step in Honda’s electrification journey and reflects our strong commitment to the Indian market. We look forward to ushering in a new chapter for Honda in India with this exciting new offering.”
Late last month, parent firm Honda Motor Company announced that worldwide vehicle production contracted by 12% year-on-year to 273,189 units in September 2026, down from 310,275 units in the prior-year period, following a comparable annual contraction in August.
Domestic assembly in Japan dropped 5% year-on-year to 62,356 units last month, following an August decline of more than 32%. Production outside Japan decreased 14% to 210,833 units, following a 9% contraction a month earlier.
