Volkswagen Group luxury brand Bentley has reported a seventh consecutive year of profitability. The brand reported operating profit of €216 million in 2025 reflecting, it said, extraordinary accounting effects, external trade and currency impacts.
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However, customer deliveries declined by 5% during the year, driven largely by continued market contraction, particularly in China. This was partially offset by increased demand for higher-margin derivatives and a continued shift towards bespoke personalisation, resulting in a revenue decrease of just 1% at €2.6bn.
The Bentayga continues to be Bentley’s best-selling model, with the Bentayga Speed entering key markets at the end of 2025.
Organisational efficiency measures – job cuts planned
As part of its ongoing focus on long-term competitiveness and operational efficiency, Bentley says it will implement a colleague consultation programme affecting management, agency and non-manufacturing employees. The programme reflects organisational adjustments and the overall efficiency activities could result in 275 positions being removed from the organisational structure, as the business prepares for its next phase of electrification and future product launches.
Work continues on the transformation of the carbon-neutral Pyms Lane factory and the infrastructure required for BEV production. Progress remains ongoing on the conversion of the site’s oldest building, A1, which will become the future BEV assembly line. The Design Centre, opened in July 2025, consolidates Bentley’s design and innovation capabilities on-site, Bentley says.
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These investments build on the recent opening of the ‘Excellence Centre for Quality & Launch’. The new Paint Shop will open later this year, offering customers close to 100 individual paint colours and further enhancing Bentley’s personalisation capabilities, while at the same time minimising its impact on the environment. Together, these developments reinforce Bentley’s commitment to the Beyond100+ strategy and to securing high-value luxury manufacturing in Crewe for generations to come.
Commenting on the financial results, Dr. Frank-Steffen Walliser, Chairman and CEO, said: “2025 was a pivotal year for Bentley as we continue our preparation of the next generation of Bentleys including our upcoming all-electric model. Our high-performance Continental GT and Flying Spur have set new benchmarks for desirability, while the Bentayga remains our best-selling model with the new Speed derivative entering key markets. The all-new Bentley Supersports opened a new chapter for Bentley and underlines our sportiness and driver orientation.
“We are investing at unprecedented levels in the Pyms Lane site, including the Design Centre, opened in July last year, the near completion of the A1 building for BEV production, and the upcoming opening of the new Paint Shop later this year. At the same time, we are making some difficult decisions to ensure the long-term competitiveness of the business, including an organisational adjustment potentially impacting approximately 275 positions. I want to express my sincere appreciation to those affected – we are committed to supporting each individual with care, guidance and assistance throughout this transition.
“These actions, alongside our investments and Beyond100+ strategy, ensure Bentley remains financially resilient, strategically focused and well-positioned for the next generation of luxury vehicles.”
