Harman, a business unit of Samsung Electronics, says it has achieved an industry first that creates an immersive home theatre style high resolution experience inside car cabins.
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It says that as vehicles rapidly evolve into digital hubs, consumers increasingly expect their vehicles to be as visually rich and adaptive as they typically experience in their homes.
Harman says the ‘Ready Display’ product is the first to achieve the HDR10+ Automotive certification, setting a new industry benchmark for in-vehicle display performance. Moreover, the company claims the product ‘transforms the car ride from a simple mode of transportation into a cinematic journey, redefining how passengers see, feel and connect with content on the move’.
Harman says it collaborated with Samsung and Panasonic in establishing the HDR10+ Automotive technology specification, helping define how high dynamic range content should be experienced in vehicles. Developed by HDR10+ Technologies LLC, Harman claims the certification ensures that in-vehicle displays reproduce High Dynamic Range (HDR) content with fidelity—even under the challenging lighting conditions of a car cabin.
To earn certification, displays must pass several comprehensive evaluations. These tests confirm that the display can deliver cinematic-quality visuals with consistent brightness, contrast and colour accuracy across varying lighting conditions and viewing angles. The certification also validates HDR10+ “Adaptive” capabilities, which dynamically adjust brightness and colour based on ambient light, ensuring a consistent viewing experience whether driving under midday sun or city lights.
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By GlobalDataHarman says the HDR10+ Automotive certified display allows drivers and passengers to ‘enjoy lifelike visuals with cinematic depth, detail and consistency in any lighting condition’.
“We’ve long envisioned bringing the living room experience into the car,” said Shilpa Dely, Vice President and Ready Display Business Lead, Harman International. “Earning the world’s first HDR10+ Automotive certification is how we’re delivering on that commitment—setting a new benchmark for immersive, in-cabin display quality that automakers and consumers can trust.”
Harman’s Ready Display, powered by Samsung’s cutting-edge Neo QLED technology, is designed to be ‘both visually brilliant and dynamically intelligent’. The line-up includes the NQ3, NQ5 and NQ7 series, each ‘engineered to thrive in the ever-changing lighting environments of a car cabin, from blazing midday sun to the shifting glow of city lights’. With intelligent image algorithms, these displays dynamically optimise contrast, brightness and colour in real-time.
For automakers, Harman says the certification provides a ‘trusted path to differentiation with world-class in-cabin experiences that resonate with consumers’. Harman maintains thar for consumers, the benefit is simple yet powerful: uncompromised visual quality on every drive. Whether it’s catching up on a favourite show while charging, entertaining kids in the backseat, or navigating safely with enhanced clarity, ‘Ready Display transforms the car into a destination for immersive experiences—making every moment in the cabin as compelling as the content itself’.
Beyond entertainment, Harman also maintains that ‘these advances pave the way for adaptive displays that elevate safety, usability and comfort behind the wheel, ensuring every moment in the car feels effortless and extraordinary’.
