Proton Holdings has officially launched its second battery electric vehicle (BEV) model, the e.Mas 5, as Malaysia’s first national carmaker looks to continue playing a leading role in the country’s transition to zero-emission vehicles. Its first BEV, the e.Mas 7, was launched less than a year ago.
Both BEV models, along with recently launched internal combustion engine (ICE) models, are based on models produced by Chinese automaker Geely Holding Group, which owns a 49.9% stake in Proton Holdings.
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Proton said the e.Mas 5 compact passenger car is Malaysia’s first “affordable” electric vehicle (EV), “designed to make sustainable mobility accessible to all Malaysians.” On-the-road prices start at MYR 59,800 (US$ 14,300) for the Prime variant, rising to MYR 72,800 (US$ 17,400) for the Premium variant, with a MYR 3,000 rebate available as a launch promotion. It comes with a six-year unlimited mileage vehicle warranty and an eight-year/160,000 km battery and drivetrain warranty.
Proton said it has secured over 5,000 bookings for the e.MAS 5 in the three weeks after it opened its order book in early October. In the first nine months of 2025, the company sold a total of 6,655 units of the larger e.Mas 7 model, including 443 units shipped overseas.
The e.Mas 5, based on the Geely Xingyuan, is powered by a 30 kWh CATL lithium-iron-phosphate (LFP) battery pack, providing a range of 325 km on a single charge. It is driven by an 85 kW rear-mounted motor, delivering 150 Nm of torque and an acceleration from 0–50 km/h in 3.9 seconds. The batteries can be charged from 30% to 80% in 21 minutes using a DC fast charger.
The Proton e.MAS 5 features 12 advanced driver-assistance functions, including Adaptive Cruise Control, Forward Collision Warning, and Blind Spot Detection. Its body is reinforced by Geely’s Star Armor Cage Structure, while the battery pack has a 3+2 layered protection system that provides thermal safety.
The interior comes with a 14.6-inch Full HD Display Head Unit, paired with an 8.8-inch digital instrument panel, powered by ATLAS Auto – which allows it to respond to voice commands in both English and Malay. Drivers can also enjoy wireless Android Auto and Apple CarPlay, along with the Proton e.MAS App, which provides remote access.
