General Motors (GM) has ceased manufacturing the BrightDrop electric delivery van at the CAMI Assembly plant in Ingersoll, Ontario, Canada.
GM said production of the BrightDrop vehicle will not be transferred to another facility.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
GM said the market for commercial electric delivery vans “developed much slower than expected”, resulting in the Ingersoll plant running under capacity.
Since May 2025, production at CAMI had been halted.
The move led to the loss of over 1,000 jobs, according to workers union Unifor.
Changes to regulatory settings and the removal of tax credits in the US were cited by GM as factors that have further complicated the business case for the vehicle.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe move forms component of wider adjustments GM is making to its electric-vehicle capacity in North America.
GM Canada president and managing director Kristian Aquilina said: “The decision to end production of the BrightDrop electric delivery van is driven by market demand and in no way reflects the commitment and skill of our workforce at CAMI.
“This continues to be an uncertain time for our workforce at CAMI, and we are committed to working closely with our employees, Unifor and the Canadian and Ontario governments as we evaluate next steps for the future of CAMI.”
Unifor national president Lana Payne said: “The reality is that CAMI was hit from both directions by Trump as he aggressively acted to undo EV supports and hit Canadian auto assembly plants with a 25% tariff.
“Now more than 1,000 workers and their families are paying the price for Trump’s political interference and GM’s failure to hold the line.”
The company obtained backing from both the Canadian and Ontario governments that facilitated investment in CAMI and said it plans to consult with partners about potential future uses for the plant.
GM said it will collaborate with the Unifor and adhere to the terms of the collective agreement. Hourly staff will be paid six months’ salary and may be eligible for lump-sum payments and other benefits.
Aquilina said: “Our Canadian operations continue to be a critical part of GM and our North America business.”
GM Canada has a dealer network of around 450 outlets nationwide and more than 20,000 employees working in dealerships.
Investment activity of the company in Canada over the past five years includes more than C$2.6bn in Canadian manufacturing.
GM’s Oshawa Assembly plant remains the company’s only North American facility producing both light-duty and heavy-duty Chevrolet Silverado pickups on the same line.
Part of the Oshawa site still supports aftermarket parts, stamping and associated sub‑assembly activities.
The St. Catharines Propulsion Plant remains in operation, producing engines for high-demand pickups and SUVs.
The announcement follows a recent financial update from GM that reported a 57% decline in net income for the third quarter of 2025, to $1.32bn from $3.05bn a year earlier.
