Mercedes-Benz Cars reported third quarter (Q3) sales of 441,500 vehicles, down 3% from the previous quarter and 12% from the same period in 2024.
Year-to-date (YTD), sales totalled 1,341,400 units, an 8% decline versus the prior year, with performance shaped by market conditions and tariff policies that particularly affected the US and China.
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Regionally, Europe was comparatively steady. Q3 sales in Europe were 160,800, up 1% quarter-on-quarter and 2% year-on-year; YTD slipped 1% to 469,100. Germany contributed 51,600 in Q3 (down 2% sequentially, up 3% year-on-year) and 149,700 YTD (flat).
Asia weighed on results. The region delivered 175,500 vehicles in Q3, down 7% from Q2 and 22% year-on-year; YTD declined 15% to 564,500.
China, the largest market, recorded 125,100 in Q3 (down 11% sequentially and 27% year-on-year), with YTD at 418,300 (down 18%).
“In China, the company continues to focus on providing long-term value for customers and superior product and tech experiences,” the carmaker said in its statement.
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By GlobalDataNorth America was softer. Q3 sales were 80,000, down 1% quarter-on-quarter and 17% year-on-year; YTD totalled 237,500 (down 10%). The US accounted for 70,800 in Q3 (down 5% sequentially and 17% year-on-year) and 212,800 YTD (down 10%).
Rest of World posted growth, with 25,200 in Q3 (up 4% quarter-on-quarter and 12% year-on-year) and 70,300 YTD (up 17%).
Segment mix showed resilience at the top end. Top-end vehicles rose 5% from Q2 and 10% year-on-year to 67,800 in Q3, leaving YTD essentially flat at 197,700.
Core segment volumes fell 9% quarter-on-quarter and 17% year-on-year to 249,800, with YTD at 787,100 (down 8%). Entry segment sales increased 8% versus Q2 but were 12% lower year-on-year at 123,800; YTD fell 12% to 356,600.
Mercedes Benz Group Member of the board of management Mathias Geisen said: “While sales in Europe, South America and Gulf States are performing well, our sales in the third quarter were impacted by the market conditions in China. In the US, stock levels were carefully managed in Q3, while deliveries to customers increased year-to-date.
“Overall, we continue to see good demand for our top-end vehicles and to receive excellent feedback for the electric CLA which led EV sales to rise by 22% on the quarter. Our new products are creating fresh momentum and enthusiasm, setting the stage for further sales growth.”
