Sony Semiconductor Solutions has adopted rFpro’s AV elevate simulation platform to showcase its forthcoming camera sensor technologies.  

The company plans to use the sensors for advanced driver assistance systems (ADAS) and automated driving applications.

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rFpro’s advanced platform is specifically designed for the tuning, training, and testing of ADAS and autonomous vehicle (AV) perception systems.

AV elevate facilitates the generation of engineering-grade synthetic training data and supports closed-loop testing across the entire ADAS and AV technology stack.

Sony intends to leverage AV elevate to demonstrate the performance and capabilities of its technologies prior to the production of any physical prototypes.

Tomoki Seita, general manager, Automotive Strategy Department, Automotive Business Division at Sony Semiconductor Solutions, said: “By leveraging AV elevate, we can effectively demonstrate our camera technologies earlier in the development process, accelerating our innovation and enabling us to deliver higher-quality products to the market.

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“The local technical support from the rFpro teams in Japan and Europe enhances this easy-to-use and highly effective solution, supporting our growth and commitment to excellence.”

The announcement follows a successful technical collaboration between Sony and rFpro, initially revealed in 2023, which concentrated on the integration of high-fidelity sensor models into rFpro’s simulation software.

The partnership “enhanced” the accuracy of virtual sensor development and testing, thereby decreasing the industry’s dependence on real-world data collection.

Matt Daley, technical director at rFpro, said: “It’s fantastic to see our relationship with Sony grow from technical collaboration to real-world application.

“They’re pushing the boundaries of what’s possible with image sensor technology, and AV elevate gives them the capability to demonstrate this earlier and more cost-effectively. This is exactly the kind of innovation we built AV elevate to support.”

rFpro is part of the AB Dynamics Group. Its clientele includes leading car manufacturers, tier one suppliers, and sensor developers globally.

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