Nissan Motor Company has announced a strategic consolidation of its global design network, which will result in the closure of its design studios in San Diego, US, and São Paulo, Brazil.
The restructuring is part of the automaker’s “Re:Nissan” plan, which seeks to create an “agile” and technology-focused organisation prepared for the future.
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As the company aims to streamline its design operations, Nissan Design America (NDA) and Nissan Design Latin America (NDLA) will wind down their activities.
The Japanese automotive major said the design programmes from these studios will be transferred to other locations to ensure ongoing projects remain aligned with the company’s strategic priorities.
Additionally, Nissan’s design operations in London and Japan will undergo downsizing as part of the reorganisation process.
The company said that the restructuring process will be completed by the end of the fiscal year 2025.
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By GlobalDataNissan added that the core global design operations will be structured around five key hubs.
The Nissan Global Design Center in Atsugi, Japan, will be the lead studio, guiding creative work and overseeing design for the worldwide market, while acting as the hub for production execution.
Studio Six in Los Angeles is set to evolve into the “primary US design hub”, focusing on creative work and exploring consumer trends.
This studio will play a role in connecting with customers in North America and strategic projects in the region, the group said.
London’s Nissan Design Europe will remain a centre for “innovative design”, with a particular emphasis on markets across Africa, the Middle East, India, Europe, and Oceania (AMIEO) region, and will continue to collaborate with regional partners such as Renault.
Nissan Design China will concentrate on upstream creativity and design excellence for the Chinese market, the company said.
Finally, the Creative Box Studio in Tokyo, Japan, will maintain its focus on experiential brand and lifestyle design projects, aiming to build connections with new audiences worldwide.
Nissan Motor global design corporate executive Alfonso Albaisa said: “We are reshaping our operations into five agile hubs that harness new technologies and creative energy to deliver faster, smarter, and more connected design solutions, ensuring resilience and relevance in a rapidly evolving industry.”
Nissan reported a slight year-on-year increase in global vehicle sales for July 2025, with a total of 262,745 units sold, including both Nissan and Infiniti brands.
The increment came despite a 19% decrease in domestic sales in Japan, which was offset by a 4% rise in international deliveries.
