British sportscar manufacturer Aston Martin has entered into a partnership with Italian tyre firm Pirelli to incorporate the latter’s ‘Cyber Tyre technology’ into its forthcoming vehicles.

Pirelli Cyber Tyre will be fully integrated with the electronic architecture that manages the vehicle’s dynamics, leveraging cooperative effort with Bosch Engineering.

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The technology will enable Aston Martin’s future models to receive vital information from the tyres.

The data is then processed with Pirelli’s algorithms and transmitted to the electronic control unit, thereby creating new functionalities within the driving and control systems.

This will enhance the performance of electronic dynamic driving systems such as ESP, ABS, and traction control.

The Cyber Tyre system is touted as the world’s first to utilise hardware and software data, with sensors embedded directly within the tyres.

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Last year, Pirelli and Bosch entered into a collaborative pact to create software-driven products and vehicular capabilities utilising sensors embedded within tyres.

The partnership aimed at investigating advanced computation of tyre signals, which could serve as valuable data for improving the control systems governing vehicle dynamics.

In July this year, Tata-owned Jaguar Land Rover (JLR) also partnered with Pirelli to develop sustainable tyres comprising over 70% renewable and recycled materials.

These tyres are set to be standard on select new Range Rover models with a 22-inch wheel specification later this year, with plans for a broader rollout and adoption across other brands.

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