Ford has told just-auto that its luxury sportscar unit Aston Martin has indeed been the subject of interest from potential buyers since becoming available in August. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


However, the manufacturer did not identify which of the potential investors linked with Aston Martin over recent weeks had shown an interest in the firm, which forms part of its Premier Automotive Group (PAG), together with Jaguar, Land Rover and Volvo.


Ford’s PAG director of communications Simon Warr said: “We announced back in August that we are looking into the possibility of selling all or part of Aston Martin.


“We have had quite a lot of interest and are working through the process, but do not expect that to be completed before the year end.”


Ford also told just-auto that it has not put a price tag on Aston Martin.


It was reported this weekend that UK equity firms Permira and Alchemy Partners were preparing bids of up to GBP500m (US$952.2) along with the US buyout group Texas Pacific Group.


Separately, the Financial Times reported on 20 October that European billionaire businessmen Bernard Arnault and Albert Frère were creating a joint investment structure worth in the region of GBP1bn for Aston Martin.


Aston Martin corporate affairs manager Barbara Prince told just-auto: “We have got nothing further to add. There was speculation in the press over the weekend but that was not generated by Aston Martin.”


Joe Ayling

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact