Japanese automaker Nissan Motor Company has reported a 5% year-on-year decline in global sales to 262,133 vehicles in June 2025, including Nissan and Infiniti-branded models, with domestic and overseas volumes both weaker. Sales in Japan dropped by 3.7% to 35,035 units last month, while overseas deliveries declined by 5.1% to 227,098 units.
See also: Nissan reports loss, 10% vehicle sales decline in Q2
In the first six months of 2025, Nissan’s global sales fell by 5.7% to 1,613,797 units from 1,711,705 in the same period last year, with sales in Japan falling by over 10% to 220,420 units, while overseas sales declined by almost 5% to 1,393,377 units.
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China was the worst-performing major overseas market for Nissan so far this year, with sales plunging by almost 18% to 279,471 units, while sales in Europe fell by 4.1% to 187,832 units. Deliveries in North America rose by 1.6% to 678,393 units, including a slight decline in US sales to 488,526 units, which was offset by a 5% rise in sales in Mexico to 128,763 units and an almost 10% rise in sales in Canada to 60,306 units. Sales in other markets combined fell by almost 6% to 247,681 units.
In terms of production, global volumes dropped by almost 11% to 1,439,040 units in the first half of 2025, with output in Japan falling by over 11% to 291,773 units, while overseas volumes dropped by just under 11% to 1,147,267 units – driven lower by a 21% plunge in Chinese output to 267,796 units and a 15% decline in US output to 244,541 units, while production in Mexico was slightly higher at 341,530 units. UK production fell by 19% to 108,541 units.
Exports from Japan declined by 18% to 158,859 units year-to-date, with shipments to North America falling by 34% to 65,735 units and exports to Europe plunging by over 37% to 17,151 units, while exports to other markets increased by 14.5% to 75,973 units.
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