Polestar, the Geely-owned premium electric car brand, has initiated sales in France, marking the company’s entry into its 28th market.
The full model line-up, including the Polestar 2, Polestar 3, and Polestar 4, is now available for order in this new market.
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The brand’s strategy in France will encompass direct-to-consumer sales through the Polestar website and a physical retail presence.
Polestar CEO Michael Lohscheller said: “We are very excited to bring our portfolio of performance EVs to France, one of Europe’s fastest growing EV markets. Our cars are already receiving fantastic media reviews in France, and we look forward to seeing more and more Polestars on French roads during the second half of the year.”
The first retail site is slated to open in the iconic racing village of Le Mans in July, with plans to establish locations in up to ten key cities in the latter half of the year.
These retail sites will be supported by selected partners from the Volvo Cars network.
Polestar France managing director Stephane Le Guevel added: “We have an ambitious expansion plan in France, with an ambition to open up to ten sales points already in 2025 and accelerating even further in 2026. The Polestar brand is a perfect fit for France with a strong focus on performance, design and sustainability.”
Additionally, Polestar has established a comprehensive service network in France, offering more than one hundred service points nationwide to ensure customer support from the outset
Also, in May, Polestar reported an 4% increase in year-over-year revenue for the first quarter of 2025.
This growth, amounting to $608m, is attributed to a rise in electric vehicle sales and an improved gross margin, up from $330m during the same period in the previous year.
The company has also achieved a positive gross margin of 7%, which is a notable improvement from the negative margin reported in the first quarter of 2024.
