Mitsubishi Electric Automotive America (MEAA) has announced a strategic partnership with HAAS Alert, integrating its in-cabin monitoring system, FLEXConnect, with the Safety Cloud digital alerting platform.
This collaboration aims to revolutionise the in-vehicle experience by enhancing driver safety with real-time data and alerts.
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The integration was unveiled at the 2025 Consumer Electronics Show (CES), where MEAA showcased FLEXConnect’s capabilities in leveraging vehicle data for safety and personalisation.
By integrating with Safety Cloud, FLEXConnect will offer an additional layer of protection for drivers using MEAA’s in-vehicle monitoring systems.
MEAA Advanced Development director Mohammad Horani said: “Safety is at the core of FLEXConnect. That makes Safety Cloud digital alerting a natural fit to the FLEXConnect experience.”
Safety Cloud is known for delivering real-time safety notifications from emergency vehicles, work zones, tow trucks, and other road hazards to millions of drivers daily.
Compatible with various Chrysler, Dodge, Jeep, Ram, and Volkswagen vehicles, as well as Apple Maps and Waze, the technology improves roadway safety by alerting drivers to nearby hazards.
The collaboration between Safety Cloud and FLEXConnect will enable drivers to receive in-vehicle alerts about nearby roadway hazards.
This joint solution goes beyond digital alerting; in an emergency, FLEXConnect will communicate with other drivers through Safety Cloud, indicating a disabled vehicle ahead.
HAAS Alert Business Development – Connected Vehicles vice president Hussein Zaarour added: “HAAS Alert is thrilled to enter into this partnership with Mitsubishi Electric. Mitsubishi Electric’s focus on automotive innovation and safety is in perfect lockstep with HAAS Alert’s mission to make vehicles and roads safer and smarter.”
