The Japan Automobile Manufacturers Association has forecast 3.635m new passenger cars will be sold in Japan next year, down 2.4% from an estimated 3.726m cars this year, according to a report.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Associated Press (AP) said the forecast comes amid weak consumer spending in Japan – earlier this month, the government announced that domestic demand contracted 0.2% in the July-September period from the previous quarter.


In contrast, sales of Japanese cars overseas are booming with Toyota on track to pass General Motors in coming years to become the world’s top automaker, with plans to boost global sales to 9.8m vehicles in 2008, the AP report added.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact