Li Auto officially launched sales operations in the Philippines this month, with the Chinese automaker targeting growing demand for battery electric vehicles (BEVs) in the country. The company has set up a partnership with local marketing distributor HomeAuto Inc under the name Li Auto Philippines Inc.
Li Auto joins a growing list of Chinese BEV and hybrid-electric vehicle manufacturers to have entered the Philippine market in the last year, after the government introduced its EO12 zero-tariff programme in 2023 – originally targeting BEVs and later also covering hybrid vehicles. BEV sales are expected to reach 20,000 units this year.
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The company launched two upmarket battery-powered SUVs in the market earlier this month, the L7 and Li L9 range-extended electric vehicles (REEVs), targeting the luxury segment occupied by brands such as Lexus, BMW and Mercedes-Benz.
Stone Yu, CEO of Li Auto Philippines, told reporters at the launch: “The local market presents a significant opportunity for us with its increasing awareness of electric vehicles and interest in modern technology. Filipinos’ strong family values align perfectly with our vision, so we are confident that they will appreciate the unique blend of luxury and technology that Li Auto offers.”
