South Korean automaker KG Mobility Corporation (KGM) announced it plans to launch a battery-powered pickup truck, the Musso EV, in the first quarter of 2025.
The company, known previously as Ssangyong Motor before it was acquired by a consortium led by local steel and chemicals firm KG Group in late 2022, aims to become the first South Korean automaker to produce a battery-powered pickup truck.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Along with the new pickup truck, KG Mobility will relaunch Musso as its dedicated pickup truck sub-brand – a nameplate that was originally established by Ssangyong Motor for its sturdy SUVs which combined the practicality of an SUV with the cargo capacity of a pickup truck.
A KGM spokesperson confirmed in a statement: “We believe launching the Musso brand marks a significant milestone in our journey as a leader in the pickup truck industry. We will continue to diversify our product lineup to build on the rich heritage of the Musso brand.”
KGM sold a total of 109,424 vehicles last year, down 6% from 116,099 units in 2023.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
