Desay SV has partnered with Qualcomm Technologies to launch a new AI cabin platform, the G10PH.

G10PH is claimed to have been designed to deliver “superior” computing, graphics, and advanced AI capabilities to automotive OEMs.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The collaboration marks a continuation of the long-standing relationship between Desay SV and Qualcomm Technologies, with the latter’s Snapdragon Cockpit Elite platform at the heart of the new G10PH intelligent cabin platform.

The G10PH platform is built upon the Snapdragon Cockpit Elite’s advanced AI capabilities, offering high-definition graphics and  “superior” computing power.

The Qualcomm Oryon CPU, Hexagon NPU for accelerated AI performance, and improved Adreno GPU are key components that provide automakers with the necessary tools to create a smart, intuitive, and personalised in-cabin experience.

This cabin platform is designed to support real-time decision-making, adaptive responses, and proactive assistance, said Desay SV in its statement.

The intelligent cockpit, as the nexus of sensing and interaction technologies, reflects the current state of intelligent vehicle technology development.

Desay SV CEO Jian Xu said: “At the new inflection point of ‘Software-Defined Vehicle’ and ‘AI-Defined Vehicle,’ Desay SV, together with Qualcomm Technologies, launched the premium AI intelligent cabin platform G10PH, which marks another technological revolution in the process of intelligent cabin and is an important example of Desay SV leading the development of cabin intelligence upgrade.

“We hope that this platform will give a strong impetus to the intelligent transformation of global automotive manufacturers, reshape the new ecosystem of future mobility, and accelerate the realization of the era of intelligent mobility.”

Qualcomm Technologies automotive, industrial, and cloud group general manager Nakul Duggal said: “The automotive industry is on the brink of a new era of intelligent transformation, driven by software and AI.

“Qualcomm Technologies and Desay SV have built a robust foundation of collaboration, and with our combined expertise in intelligent cockpits and we are excited about the new products featuring Snapdragon Cockpit Elite.

“These innovations will enable automakers to deliver more advanced AI features and experiences to consumers, setting a new standard in the industry.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact