Visionary Vehicles, which plans to import Chery vehicles from China into North America, has appointed Mitsubishi America’s vehicle development head Dennis Gore as chief engineer and executive vice president of research and development.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Gore has nearly three decades engineering and senior management experience in the auto industry and a track record of bringing Asian-made vehicles to the North American market.
“Dennis Gore is a perfect fit,” said Visionary Vehicles CEO Malcolm Bricklin. “We want to revolutionize the American car-buying experience by offering high-quality, stylish cars at 30% below the current market price. Dennis will be a key player in achieving this goal. He has his finger on the pulse of the North American auto market, and knows exactly how to engineer cars that meet the high expectations of customers.”
A company statement said Gore was also being wooed by Hyundai when he met Malcolm Bricklin in early January.
Gore said: “Visionary Vehicles and Chery Automobile Company will change the landscape of the North American auto market. I wasn’t sure it could be done but after touring the Chery factory and meeting management I realised our auspicious goals are well within reach.”
Gore will be responsible for development of all models for the North American market. He has completed his first working session with Chery executives and engineers and is assembling a team of industry experts.
As executive director of vehicle development at Mitsubishi from 1998, Dennis Gore oversaw the development of all cars sold in the United States including the Galant, Endeavor, and Eclipse.
He served in a similar capacity at Honda from 1991-1998, where he was one of the first three senior Americans hired to start North American research and development.
Prior to Honda, Dennis Gore was an engineer at Nissan from 1980-1991 and played a central role as part of the team that helped Nissan bring cars into the North American market.
He graduated from the General Motors Institute, where he was sponsored by Cadillac.
